Blog Post: Advertising

This advertisement for McDonald's is, in my opinion, powerful and persuasive.  The reason is because, in bold print, it says "You deserve a MEGA Mac".  It tells me that my hard work and troubles have gotten me to this point where I deserve this burger.  It really is a pick me up ad that is supposed to tell me that McDonald's will always be there to pick me up and have my back on a bad day.

One of the potential appeals of advertising that professor Straubhaar that applies to this ad, is that it makes the product recreational and lead to a somewhat better life. Despite the ad's not very subtle attempts of trying to get you to buy their product, it does have a certain way of making the consumer feel better, which is in a sense, one of advertising's main drives and morals.

The ad I picked, represents this appeal because it shows how McDonald's appears to be the only one to understand what you are going through.  Even when everyone else doesn't understand your troubles or can help you with your work load, McDonald's is there with a good (and NEW!) burger for you to eat and enjoy.  Sure their main motive is to get you to buy their product, and this is supposed to trick you into thinking a large corporation cares about you, but it actually does have a relatively nice message that can help you if you wan it to.